South Bronx native and resident, Eddie Torres discovered his love for cutting hair at the age of 13. Despite a decades long journey, faced with life altering challenges, his passion and determination kept him connected to his craft. Through barbering and beard oil sales, Eddie saved enough money to secure financing and in 2018, Eddie cut the ribbon on Etrendz Barber Studio. Following the early success of Etrendz, Eddie launched a product line designed to serve the hair and beard grooming needs of his clientele in between appointments. Like many of our partners, the story of Etrendz is one that you can't help but LUV.